LinkedIn Groups are hubs on LinkedIn which provide a “place for professionals in the same industry or with similar interests to share content, find answers, post, and view jobs, make business contacts, and establish themselves as industry experts.”
You can find groups to join by searching at the top of your homepage or viewing the groups you’ve already joined. You can also create a new group focused on a specific topic or industry.
Once you're a group member, you can join conversations, find answers, and send message requests to other group members.
Targeting LinkedIn Group Members using LinkedFusion
Targeting a LinkedIn Group means reaching out to people who are also interested in the same topic or industry that you're interested in or are a part of. Reaching out to these people means getting a better response rate than randomly reaching out to people on LinkedIn.
There are 2 ways that LinkedFusion lets you target the LinkedIn Group Members:
Sending Invitation First and then continuing with the Follow-ups. How?
Sending Direct Messages and Follow-ups. How?
On the Define Target Audience Page, add a link to Group Members Page and add them to the desired Sequence.
Here is the link to Group that I'm part of:
Go to Next Page and Add the Messages you want to send, and Run Your Sequence.